MARKETING AND STRATEGY
Corporate Marketing Strategy
Marketing Strategy Company based on the analysis of 7 P consisting of:
Product
PT. Indonesia Arvicera Mandiri partnerships with several suppliers that have contracts to buy palm kernel shell with some millers (Factory) directly in the field, Jambi, Bengkulu, and Pekanbaru Riau region. to provide more competitive prices to consumers and maintain the quality of palm kernel shell. With the support of several Factory and Suppliers can also ensure the supply of to meet demand palm kernel shell buyer with a specific quantity that is realistic in the long term.
With the price of palm kernel shell are more competitive, quality is maintained, adequate supplies and professional service will provide a positive competitiveness and optimal in seizing market. Where the palm kernel shell products in accordance with standard specifications in the test labs of the surveyor is Sucofindo, Surveyor Indonesia or Consult International Indonesia.
Price
By partnering directly with manufacturers palm kernel shell production centers, it can provide a very competitive price with quality palm kernel shell. PT. Indonesia Arvicera Mandiri provides convenience in payment system tailored to the demands and needs of buyers and maintain security in the transaction.
Payment systems FOB Mother Vessel (MV)
FOB Vessel System is a payment system where the entire value of the transaction is paid, with the price of palm kernel shell on board the Vessel to the Buyer in accordance with the Contract, and the Contract Price which agreed between Buyer and Seller.
Price Palm Kernel Shell = Price Stockpile + Transport + Stevedoring + Document to above Vessel.
The payment system in the palm kernel shell Vessel PT. Indonesia Arvicera Mandiri will implement a payment cash system to the buyer, with the 5-4-1, known as the 50-40-10 pattern Cash payment system with Down Payment (DP) 50% at the signature of the Contract, 40% when the shell existing stockpile has reached 50% of the quota, for example 10.000MT contract, then the items in the existing stockpile 5.000MT, the buyer pays payment 40%, and 10% at the time of loading and document Vessel prepared . Payments can also be made with Red Clause L / C, but payment by Cash our priority.
Promotion
Thus, the rapid advance of Internet users network users of social networking on the internet then put forward the enterprise promotion in the media.
Advertising Media Internet: Websites and social networks on the Internet network, as well as agribusiness communittys site
Print Media: Brochure and Company Profile
Personal Selling
Presentation and Promotion through direct sales to the buyer or the buyer sales representative in Indonesia.
Placement
Distributions made directly to the buyer or consumer with sea transportation services, which PT. Indonesia Arvicera Mandiri also would collaborate with expedition company that has a good track record. Distribution is also done through cooperation with several suppliers for industrial palm kernel shell if there is a local buyer who wanted the contract in accordance with the agreement will be determined by the Seller.
People
PT. Indonesia Arvicera Mandiri supported and handled by an experienced human resources in the transaction and commodity management palm kernel shell from upstream to downstream of the factory to shipping and handling all related documents.
Process
By establishing a partnership with some of Suppliers that has a direct contract with the factory in some central areas such as oil palm plantation in the remote desert, Jambi, Bengkulu, Pekanbaru and Riau area, that enables brought to stockpile the wilderness, made a very competitive price so that the buyer can purchase quantity palm kernel shell desirable for the shipment from the port of Teluk Bayur Padang or Port of Talang Dukuh Jambi.
Physical Evidence
The physical appearance of the facility or means of support in selling products such as Stockpile, Factory can be surveyed and viewed directly by the buyer / consumer.
Aspects of Production / Purchasing & Sales
PT. Indonesia Arvicera Mandiri is a company engaged in trading agro commodities, especially Palm kernel shell are very concerned about the efficiency, quality and supply of the commodity markets. Thus the quality of products, supplying to the issue price of serious concern to the company.
Product Dimensions:
Palm kernel shell from millers (Factory) and a couple of Suppliers in the field, Jambi, Bengkulu, Pekanbaru and Riau area, that allows taken to stockpile in the Padang. Palm Kernel Shell still in the dry state with characteristics consistent with the results of the lab surveyor Sucofindo, Surveyor Indonesia or Consult International Indonesia:
Water content (Moisture in analysis) : 20% Max
Fiber : 5% Max
Ash Content : 2% – 3% Max
Calories / kg : 4000 - 4300
Contamination : 1% - 2% Max
Function / Product Benefits:
as fuel for boilers for the pulp mills or other factories, cement, garments, steel foundries, power plants etc. Palm Kernel Shell can also be used for the food industry by cultivating palm kernel shell liquid smoke to food preservatives and also material for bioenergy.
Purchasing Process and Product Sales
Palm Kernel Shell of several Factory and Suppliers gathered at stockpile in Padang near the Port Teluk Bayur. From the palm kernel shell stockpile, transported by truck to the boat Vessel Loading and Unloading services company (Stevedoring) and documentation related documents Export Declaration.
